Overview: Opportunities in Grow
The Opportunities section in Grow is a powerful CRM (Customer Relationship Management) tool that helps you track and manage leads and clients as they progress through customizable sales pipelines.
Each opportunity represents a lead or client and includes key details such as value, status (Open, Won, Lost, or Abandoned), and stage—such as New Lead, Booked Appointment, or Closed. Opportunities can be easily moved between stages, giving you a clear visual representation of your pipeline.
This feature enables businesses to stay organized, automate follow-ups, measure conversion rates, and forecast revenue. Whether you’re managing new sales, member retention, or upsell initiatives, the Opportunities tool streamlines your process for maximum efficiency.
Pipelines in Grow Opportunities
PushPress Grow comes pre-loaded with eight specialized opportunity pipelines, each designed to support and automate specific stages of the customer journey.
These pipelines, along with their corresponding workflows, are tailored to streamline your sales, onboarding, retention, and upsell processes — ensuring consistent communication and efficient client management. Note: Select each pipeline for details.
Lead Funnel Pipeline
Lead Funnel Pipeline
The Lead Funnel Pipeline in PushPress Grow is designed to help you manage new leads from initial contact to a closed-won status with clarity and consistency.
By using standardized stage names, this pipeline ensures every team member understands exactly where each lead stands in the sales process. This shared language reduces confusion, streamlines communication, and improves overall efficiency.
The structured pipeline also makes it easier to track lead progress, identify drop-off points, and optimize conversion rates at each stage.
Standardized Pipeline Stages:
• New Lead
• In Discussion
• Booked
• Showed
• Needs Follow-Up/No-Show
• Lost/Not Interested
• Closed/Won
Membership Lifecycle
Membership Lifecycle
The Membership Lifecycle Pipeline in PushPress Grow offers a comprehensive view of a client’s membership journey — from active status to potential churn.
This pipeline provides visibility into each key stage of the lifecycle, with automated alerts and triggers that notify your team when a member requests a pause, initiates cancellation, or starts a new plan. This ensures timely follow-up, proactive retention efforts, and improved member experience.
By standardizing these stages, the pipeline enables you to:
• Identify at-risk members
• Forecast potential revenue impacts
• Develop targeted outreach strategies for retention and reactivation
It’s a clear, organized system for managing the full lifecycle of every membership.
Standardized Pipeline Stages:
• Pending Active
• New Plan Added
• Memberships Paused
• Pending Cancels
• Memberships in Alert
• Completed
• Canceled
Personal Training
Personal Training
The Personal Training Pipeline in PushPress Grow tracks appointment activity from both Core and the Grow Appointments system, creating a structured workflow that enhances client engagement and trainer scheduling.
By monitoring each stage of the appointment process, gyms and training facilities can:
• Assess client commitment levels
• Spot trends in cancellations and no-shows
• Trigger automated follow-ups to rebook missed sessions
This structure helps trainers maintain consistent schedules, reduce lost revenue from last-minute cancellations, and improve client retention through accountability and timely communication.
Additionally, data from this pipeline can be used to make smarter scheduling decisions, launch targeted promotions, or reach out to inactive clients—ultimately elevating the personal training experience and boosting operational efficiency.
Pipeline Stages:
• Appointment Booked
• Appointment Check-In
• Appointment Canceled
• Appointment No-Show
GymHappy
GymHappy
The GymHappy Pipeline tracks client satisfaction by categorizing contacts based on their most recent GymHappy review (1–5 stars), creating a clear and actionable client satisfaction workflow.
This pipeline segments clients into distinct stages, offering visibility into overall sentiment and potential retention risks. By organizing feedback this way, teams can automate follow-ups—thanking promoters, addressing concerns from neutral or at-risk clients, and initiating recovery workflows for negative reviews.
This system supports:
• Enhanced client experience
• Increased generation of positive Google reviews
• Identification of service gaps
• Proactive reputation management
Ultimately, it drives higher satisfaction, loyalty, and long-term client retention.
GymHappy Pipeline Stages:
⭐️⭐️⭐️⭐️⭐️ | 🥰 – 5 Star Promoters
⭐️⭐️⭐️⭐️ | 🙂 – 4 Star Promoters
⭐️⭐️⭐️ | 😐 – 3 Star Neutrals
⭐️⭐️ | 😕 – 2 Star At-Risk
⭐️ | 😡 – 1 Star Unhappy
Class Check-in Milestones
Class Check-in Milestones
The Check-In Milestone Pipeline in PushPress Grow is designed to celebrate member achievements by tracking attendance milestones based on total check-ins. This visual and automated pipeline recognizes key moments—such as a member’s 1st, 10th, 50th, or even 1000th check-in—highlighting their consistency and commitment.
As members reach each milestone, the system can automatically trigger:
• Personalized messages
• Social media shoutouts
• Rewards or incentives
• Special recognition from staff
These automated touchpoints create meaningful engagement, reinforce positive behavior, and strengthen member loyalty—all while helping coaches stay connected to their community.
Pre-Built Milestone Stages Include:
• 1st Check-In
• 10th Check-In
• 25th Check-In
• 50th Check-In
• 100th Check-In
• 250th Check-In
• 500th Check-In
• 1000th Check-In
• 1500th Check-In
• 2000th Check-In
The pipeline is fully customizable. You can:
• Add or remove stages
• Filter by check-in type
• Tailor milestones to fit your brand or community culture
Available Check-In Types:
• Class Check-In Milestones – Track and reward regular class attendance
• Personal Training Milestones – Recognize commitment to personal training sessions
• Open Gym Milestones – Celebrate consistency in open gym usage
• Total Check-Ins – Aggregate all check-in types for a holistic view of member engagement
Need More Help?
For further assistance:
Check out other Help Articles.
Use the PushPress Messenger (blue box in your CORE account).
Email us at support@pushpress.com.
About PushPress
PushPress is a gym management software that can help you a lot in managing your gym. We've helped thousands of local gyms streamline and professionalize their businesses with our intuitive, powerful solution for managing fitness facilities - all from the palm of their hands!