Core | Reports - Two Brain Business | PushPress Help Center

With guidance on the metrics that matter from the team at Two Brain Business (https://twobrainbusiness.com/) you will have you need know about your business. The report can be turned on by going to the PushPress App store in your PushPress account.

Now onto the data!! Here is what each section of the report is how it is calculated.

LEG - Length of Engagement	Running average of total months from first revenue contribution to last month of revenue contribution per client membership population up to Report Date
ARM - Average Revenue Per Member	Running average revenue per active member from beginning of Report Date month to Report Date
LTV - Lifetime Client Value	Product of Month-to-Date Average Revenue Per Member and Length of Engagement
MTD Revenue	Running revenue from beginning of Report Date month to Report Date
Paying Members	Running count of members contributing revenue from beginning of previous month to Report Date day number or last date in calendar previous month
Active Members	Running count of members checking-in from beginning of Report Date month to Report Date
New Members	Running count of new members first contributing revenue from beginning of Report Date month to Report Date
New Leads	Running count of leads created from beginning of Report Date month to Report Date

Core | Members - Check Ins

Core | Plans - Prorate

Core | Plans - Create Plans

Core | HSN Nutrition Report

Core | Plans - 4 Week and Bi-Weekly Billing Cycles + Implementation