Grow Websites are purpose-built marketing tools designed to capture leads and drive conversions, not serve as platforms for existing members. Leveraging proven frameworks like Storybrand and industry-standard design patterns, Grow sites are optimized for Google search visibility first and human usability second, ensuring maximum exposure and lead generation. They are not custom-built, but intentionally templated to convert, with ongoing maintenance and updates handled by the Grow team. Clients can make basic text edits, manage blog content, and coach bios post-launch. However, Grow Websites are not customizable in layout or design — requests for pop-ups, homepage videos, carousels, or mimicking other websites fall outside the scope, as the focus remains on performance, speed, and lead conversion efficiency over aesthetic uniqueness.
What can I expect with a Grow Website?
Marketing-Focused Templates: Built using proven frameworks (like StoryBrand) designed to convert leads, not serve existing members.
SEO-Friendly: Optimized to help Google drive traffic to the business site.
Standard Edits Allowed:
Add Google Analytics tags or Meta Pixel
Change font sizes and colors
Modify whitespace and section order (limited)
Add images to static or program pages (with limitations)
Add amenities, locations, or top programs
Post-Go-Live Access:
Clients can edit text, publish blog posts, and manage coach bios.
They can also link to external sites (like Shopify) .
What are some limitations of a Grow Website?
No Custom Design Work:
We do not build fully custom websites or allow page-by-page design requests. (let them know a fully custom site would start at ~$5,000 setup fee + ongoing maintenance, that will usually get them to realize how affordable our service is)
Clients cannot make structural layout changes on their own.
Limited Core Calendar Edits:
Can’t remove time slots or reservation links.
Can’t add private programs or filter calendar views.
Template Limitations:
No adding extra CTAs Call to actions) in navbars or homepage hero sections.
Changing slants or major layout sections is discouraged.
What makes a good candidate for a Grow Website?
Client's who want a clean. crisp, & sleek website > Clients who want to build a site that matches another website's design.
Clients who want a website designed for lead capture > Clients who want a member facing website for existing member interaction.
Clients who value the PushPress eco system > Clients who require functionality tied to external platforms.
Clients who value a fast user experience > Clients who value flashy embedded videos and carousel imaging that slows usability.
What edits can I request for my Grow Website?
Adding another Google Analytics Tag/Code
Adding FB Meta Pixel
Font Size Changes
Font Color Changes
Limited since most of the content is "stitched" to a variable or a field in the CMS collection, this will change the entire paragraph. Font colors cannot change for singular words or phrases on the site.
Switching Sections around
Our templates are structured with a specific and working story-brand framework. Switching sections layout is discouraged and may delay finishing your website significantly.
Modifying Whitespaces
Adding Images on Static Pages
Adding Images on Program Pages
Adding Top programs
Adding more Amenities
Adding more or multiple locations
Adding form pop-ups
What edits are limited on my Grow Website?
Changing H1 SEO Title verbiage
You can change the verbiage for the H1 SEO Title above each page, as long as it follows the structure [GYM TYPE] in [CITY, STATE] as this is essential for their SEO optimization
Adding Videos on Homepage
You can safely add a video to the hero section of your website without hurting site speed or SEO—as long as you follow key best practices. Use a compressed MP4 format, host the video via a CDN or cleanly embedded player (like YouTube/Vimeo without branding), and always set it to autoplay muted. Enhance performance with a poster image and lazy loading, and include fallback content for accessibility. Avoid common mistakes like using large, uncompressed files or autoplaying with sound. For lightweight motion, formats like Lottie or WebM can offer sleek, SEO-friendly alternatives.
Changing Icons
There’s a limitation on changing Icons within the website. There is an Icon library inside of PushPress' CMS Collections, however, if requested, an alternative can be sourced.
Font Style Changes
There’s a limitation on changing font styles within the website due to a lack of built-in presets in Webflow, however, if requested, a specific font can be sourced for accuracy.
What edits are discouraged on my Grow Website?
Removing Core Calendar Time Slots
Removing Reservation Links in Core Calendar
Filtering Core Calendar to Daily, Weekly, Monthly
Adding Private Programs to Core Calendar
Adding another CTA in the Navbar
Adding another CTA in the Homepage Hero
Modifying Website Structure
Layout Changes
Adding custom sections/layouts
Map being black and white
Need More Help?
For further assistance:
Check out other Help Articles.
Use the PushPress Messenger (blue box in your CORE account).
Email us at support@pushpress.com.
About PushPress
PushPress is a gym management software that can help you a lot in managing your gym. We've helped thousands of local gyms streamline and professionalize their businesses with our intuitive, powerful solution for managing fitness facilities - all from the palm of their hands!