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Core | Product - Pre-Orders

How to use PushPress Pre-Orders to sell products before they're in stock — reducing inventory risk, improving cash flow, and gauging demand.

Written by Jessica Hamel

Overview

Pre-Orders let you sell products that you haven't purchased or received yet. Members pay (or commit) upfront, you collect orders, then place your inventory order based on actual demand.

Who can do this: Admin

Where: Control Panel → Products → Pre-Orders

Before you start: Create the product in Products → Products first, then set up the pre-order from it.


Why Use Pre-Orders

  • Right-size your order — buy only what members actually want, no guessing

  • Free up cash flow — collect payment before spending on inventory

  • Eliminate dead stock — nothing sits on the shelf unsold

  • Create urgency — limited-time windows drive faster decisions than in-stock items

  • Save time — members order and pay online; no manual collection needed


How to Set Up a Pre-Order

Step 1 — Create the product

  1. Go to Products → Products and create the product.

  2. Add all variants (sizes, colors, etc.) with pricing.

  3. Important: Toggle Display product on Staff App to OFF — this prevents accidental purchases outside the pre-order window which won't be tracked in the pre-order report.

  4. Save the product.

Step 2 — Create the Pre-Order

  1. Go to Products → Pre-Orders.

  2. Click + Create Pre-Order.

  3. Select the product you just created.

  4. Set the pre-order parameters: sale window dates, any discount, and fulfillment details.

  5. Save.

Step 3 — Promote and collect orders

  1. Get the Landing Page link from the pre-order detail view.

  2. Share it across all channels: Instagram, Facebook, email, your website, in-class announcements.

  3. Remind members repeatedly during the sale window — especially as the close date approaches.

  4. Staff can mention it at the start of class.

Step 4 — Place your order

  1. When the pre-order window closes, go to Products → Pre-Orders and open the report.

  2. Review the order totals by variant (size, color, etc.).

  3. Place your inventory order with your supplier based on the exact quantities.


Example: T-Shirt Pre-Order

Setup: Create a t-shirt product with size variants (S, M, L, XL, 2XL) at $25 each. Offer a 10–15% pre-order discount to drive early purchases. Set a 2-week sale window around a gym event.

Promotion: Post the landing page on Instagram and email members twice — once at launch, once 2 days before close.

Result: With a 150-member gym and strong execution, expect 60–70%+ buy-in. At $12 net profit per shirt, that's ~$1,100–1,350 with zero inventory risk.


Important Notes

  • Check your main product purchase history before placing your inventory order. If any members accidentally purchased the product directly (outside the pre-order), those purchases won't appear in the pre-order report — add them manually to your order quantities.

  • Pre-order discounts are set at the pre-order level, not on the product itself.

  • Once the pre-order window closes, the landing page stops accepting purchases. This can not be re-opened. A new pre-order is needed if more time is needed.


Troubleshooting

Members are seeing the product in the Staff App kiosk

  • Confirm Display product on Staff App is toggled OFF on the product

  • Purchases made through the kiosk won't appear in the pre-order report

Pre-order totals don't match what I expect

  • Check the main product purchase history for any direct purchases outside the pre-order link.

  • Add those quantities manually when placing your inventory order

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