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Core | Product - Pre-Orders

How to use PushPress Pre-Orders to sell products before they're in stock — reducing inventory risk, improving cash flow, and gauging demand.

Written by Jessica Hamel

Overview

Pre-Orders let you sell products that you haven't purchased or received yet. Members pay (or commit) upfront, you collect orders, then place your inventory order based on actual demand.
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Who can do this: Admin
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Where: Control Panel → Products → Pre-Orders
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Before you start: Create the product in Products → Products first, then set up the pre-order from it.


Why Use Pre-Orders

  • Right-size your order — buy only what members actually want, no guessing

  • Free up cash flow — collect payment before spending on inventory

  • Eliminate dead stock — nothing sits on the shelf unsold

  • Create urgency — limited-time windows drive faster decisions than in-stock items

  • Save time — members order and pay online; no manual collection needed


How to Set Up a Pre-Order

Step 1 — Create the product

  1. Go to Products → Products and create the product.

  2. Add all variants (sizes, colors, etc.) with pricing.

  3. Important: Toggle Display product on Staff App to OFF — this prevents accidental purchases outside the pre-order window which won't be tracked in the pre-order report.

  4. Save the product.

Step 2 — Create the Pre-Order

  1. Go to Products → Pre-Orders.

  2. Click + Create Pre-Order.

  3. Select the product you just created.

  4. Set the pre-order parameters: sale window dates, any discount, and fulfillment details.

  5. Save.

Step 3 — Promote and collect orders

  1. Get the Landing Page link from the pre-order detail view.

  2. Share it across all channels: Instagram, Facebook, email, your website, in-class announcements.

  3. Remind members repeatedly during the sale window — especially as the close date approaches.

  4. Staff can mention it at the start of class.

Step 4 — Place your order

  1. When the pre-order window closes, go to Products → Pre-Orders and open the report.

  2. Review the order totals by variant (size, color, etc.).

  3. Place your inventory order with your supplier based on the exact quantities.


Example: T-Shirt Pre-Order

Setup: Create a t-shirt product with size variants (S, M, L, XL, 2XL) at $25 each. Offer a 10–15% pre-order discount to drive early purchases. Set a 2-week sale window around a gym event.

Promotion: Post the landing page on Instagram and email members twice — once at launch, once 2 days before close.

Result: With a 150-member gym and strong execution, expect 60–70%+ buy-in. At $12 net profit per shirt, that's ~$1,100–1,350 with zero inventory risk.


Important Notes

  • Check your main product purchase history before placing your inventory order. If any members accidentally purchased the product directly (outside the pre-order), those purchases won't appear in the pre-order report — add them manually to your order quantities.

  • Pre-order discounts are set at the pre-order level, not on the product itself.

  • Once the pre-order window closes, the landing page stops accepting purchases. This can not be re-opened. A new pre-order is needed if more time is needed.


Troubleshooting

Members are seeing the product in the Staff App kiosk

  • Confirm Display product on Staff App is toggled OFF on the product

  • Purchases made through the kiosk won't appear in the pre-order report

Pre-order totals don't match what I expect

  • Check the main product purchase history for any direct purchases outside the pre-order link.

  • Add those quantities manually when placing your inventory order

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