This can be a pretty complicated and time consuming process. But, ensuring that you are compliant with "opt out" rules in your region can save you time and money in the long run. There are some pretty hefty fines when it comes to these new "Opt out" rules, so it's important you know your areas compliance rules/laws and ensure you're staying within those guidelines.

In a few steps, here's how you can create a custom value to opt out of emails in your signature field, as well as automate the process.


1. Log in to grow.PushPress.com

2. Click on Sites

Click on Sites

3. Click on Forms

Click on Forms

4. Click on Create New Form

Click on Create New Form

5. Drag over the email element

Drag over the email element

6. Drag button element

Drag button element

7. Click on the button element

Click on the button element

8. Make the button full width

Make the button full width

9. Name the button, we suggest something like "Unsubscribe"

Name the button, we suggest something like

10. Click on Integrate Form

Click on Integrate Form

11. Click on Link

Click on Link

12. Copy this link code to a blank notepad for now... we will use this later

Copy this link code to a blank notepad for now... we will use this later

13. After saving the form, go to Automation

After saving the form, go to Automation

14. Click on Create workflow

Click on Create workflow

15. Click on Start from scratch to create a blank workflow

Click on Start from scratch to create a blank workflow

16. Click on Create new workflow

Click on Create new workflow

17. Click on Add New Workflow Trigger

Click on Add New Workflow Trigger

18. Click on drop down menu to search for the workflow trigger

Click on drop down menu to search for the workflow trigger

19. Click on Form submitted - Runs when a form is submitted

Click on Form submitted - Runs when a form is submitted

20. Click on Add filters

Click on  Add filters

21. Click on Select

Click on Select

22. Click on Form is

Click on Form is

23. Click on Select

Click on Select

24. Locate the name of the form you created in the earlier steps

Locate the name of the form you created in the earlier steps

25. Click on Save Trigger

Click on Save Trigger

26. Click on Add your first Action

Click on Add your first Action

27. Click on Set Contact DND from the list of options

Click on Set Contact DND from the list of options

28. Click on Select

Click on Select

29. Click on Enable contact DND

Click on Enable contact DND

30. Click on Save Action

Click on Save Action

31. Create a step 2 action

Create a step 2 action

32. From the list of items, select Remove From All Workflows and make sure the toggle is also on to remove from current

From the list of items, select Remove From All Workflows and make sure the toggle is also on to remove from current

33. Click on Save Action

Click on Save Action

34. Next we need to create a trigger link. Go to email marketing

Next we need to create a trigger link. Go to email marketing

35. Click on Trigger Links

Click on Trigger Links

36. Click on Add Link

Click on Add Link

37. Name the trigger link. We suggest "Global Opt out"

Name the trigger link. We suggest

38. Click on redirect URL

Click on redirect URL

39. paste in the link from the form

paste in the link from the form

40. At the end of the code, add in the following: ?email={{contact.email}}

At the end of the code, add in the following: ?email={{contact.email}}

41. When completed creating the trigger link, this is what the code should look like

When completed creating the trigger link, this is what the code should look like

42. Now we need to grab the code from the trigger link... Go back to your workflow you created for the opt out campaign. Click on automations

Now we need to grab the code from the trigger link... Go back to your workflow you created for the opt out campaign. Click on automations

43. Find your workflow you created from the earlier steps and create a new step

Find your workflow you created from the earlier steps and create a new step

44. Click on Send Email

Click on Send Email

45. from within the email, Click on Trigger Links

from within the email, Click on Trigger Links

46. Click on Global Opt Out - Or whatever name you named your newly created trigger link

Click on Global Opt Out - Or whatever name you named your newly created trigger link

47. You'll need to copy this code to a notepad or sheet, we will be using it later. NOTE your code may looks slightly different than ours

After you grab this code, delete the email step... we wont be needing, or sending an email in this workflow. This is just so we can grab the code.

You'll need to copy this code to a notepad or sheet, we will be using it later. NOTE your code may looks slightly different than ours

48. Exit out of this workflow

Exit out of this workflow

49. Go to the settings page

Go to the settings page

50. Click on Custom Values

Click on Custom Values

51. Click on Add Custom Value

Click on Add Custom Value

52. Name your custom value to something like "Global Opt out"

Name your custom value to something like

53. In the Value section, we need to paste some HTML code. NOTE that the bold area for "Trigger link" you will paste the code you saved from trigger link step

<br><br><br><br><br><br><br><br><br><br>

<span style="font-size:12px">

If you don't want to get my amazing emails, you can <a href="[TRIGGER LINK]">unsubscribe here.</a>

</span>

In the Value section, we need to paste some HTML code. NOTE that the bold area for

54. Paste the trigger link in code between the [TRIGGER LINK] area

Paste the trigger link in code between the [TRIGGER LINK] area

55. Click on Save

Click on Save

56. Your newly created custom value code should look like this

Your newly created custom value code should look like this

57. Click on Go Back

Click on  Go Back

58. Click on Automation

Click on Automation

59. Go to your workflows

Go to your workflows

60. Enter a workflow you want to add your opt out to

Enter a workflow you want to add your opt out to

61. Go to the emails in the workflows

Go to the emails in the workflows

62. In the email, go to custom values

In the email, go to custom values

63. Click on Custom Values

Click on Custom Values

64. find your newly created "Global Opt out" custom value and add it to the bottom of your emails

find your newly created

65. In this case, we put it below the signature line

Now, by adding this custom value into your emails, it will create a link to your form, where the code we created in the earlier steps will auto populate the email fields and they can opt out. Once they hit "unsubscribe" they will be set to DND and removed from all workflows

In this case, we put it below the signature line
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