Each time a lead gets entered into the system, either through Control Panel or Stand alone Lead Capture form the following notifications will be sent out.
Email will be sent to each Staff member with 'Admin' role
If you have the Slack integration hooked up, it will also push the info to the channel specified
If you have automatic lead assignments in place it will also email/slack that coach or admin about the lead assignment.
If you have 'send coaches email' set to YES on the Lead Capture Form settings it will also send the email to all coaches.
At this time, you can't specify a single email to send all leads to, it will go to all Admins.