Overview
PushPress gives you two options when rolling out a price increase: keep current members at their existing rate while charging new members the higher price, or update all members to the new rate at once. This article covers both approaches.
Who can do this: Admin
Where: Control Panel → Plans → Edit Plan
Before you change pricing: Communicate the increase to members first. Best practice is 30–60 days' notice. Be transparent about the reason — rising costs, facility improvements, added value. A direct, empathetic message goes further than a policy announcement.
Option 1: Raise Rates for New Members Only (Grandfathering)
Use this when existing members keep their current price and only new sign-ups pay the higher rate.
Go to Plans in the left navigation.
Click the three dots next to the plan → Edit Plan.
Update the price to the new rate.
Click Next, then Save.
When prompted: "Update plan for all current members?" — select No.
Result: Existing members continue billing at their current price. New members signing up via the landing page are charged the updated rate.
Option 2: Raise Rates for All Members
Use this when the price increase applies to everyone — new and existing members.
Go to Plans in the left navigation.
Click the three dots next to the plan → Edit Plan.
Update the price to the new rate.
Click Next, then Save.
When prompted: "Update plan for all current members?" — select Yes.
Result: All members on this plan are updated to the new price. The change takes effect on their next billing cycle.
Important: This cannot be undone in bulk. If you select Yes by mistake, you'll need to manually update each member's plan back to their previous rate.
Communicating the Increase
Recommended message structure:
Thank members for their loyalty
State the new price and effective date clearly
Briefly explain why (costs, reinvestment in facilities/programming)
Invite questions or one-on-one conversations
Example: "We deeply appreciate your commitment to our gym. Effective [date], membership rates will increase from $[X] to $[Y]. This adjustment helps us continue investing in [specific improvement]. Please reach out with any questions — we're happy to chat."
Channels to use: Email, SMS, in-app notification, and a verbal announcement in class.
Troubleshooting
Some members are still being billed at the old rate after selecting Yes
The update applies on the next billing date — members mid-cycle will bill at the new rate when they next renew
Members whose plans were manually overridden may not have updated — check individual profiles
I accidentally selected Yes and need to revert
There's no bulk revert — go to each affected member's profile and manually update their plan price back to the previous rate
For large groups, contact support@pushpress.com for assistance