1) Use the right “From” email address
✅ Best practice
Send emails from an address that matches your business, like:
hello@yourgymname.com (or anything on your gym’s domain)
❌ Avoid
Sending from gmail.com or yahoo.com (example: mygym@gmail.com)
Typing a random “From” email that doesn’t match your gym domain
Tip (common setup)
If your Grow account already has a business email/domain set up, use that in your emails.
2) Don’t “blast” emails all at once (use batch sending)
Sending too many emails at once can look like spam. Instead, send in smaller groups.
✅ Best practice: Batch Schedule / Drip mode
When sending an email campaign, choose:
Batch Schedule (sometimes called “Batch send” or “Drip”)
Recommended settings:
Send in small batches (example: 25–50 at a time)
Repeat every 1 hour (or similar)
This helps email providers trust your sending.
3) Keep your sender name consistent
Pick one sender name and stick with it every time, like:
“Your Gym Name”
or
“Coach Sam at Your Gym”
❌ Avoid switching between:
Gym Name
Owner First Name
Owner Full Name
Changing often can hurt trust.
4) Write emails people want to open
Email providers watch what people do with your emails.
Good signs:
Opens
Clicks
Replies
People keep your email (don’t delete right away)
Bad signs:
People ignore your emails
Unsubscribes spike
People mark you as spam
Simple rule: Send helpful content your members actually care about.
5) Use a clear subject line (no tricks)
✅ Good subject lines:
“New class times this week”
“Free intro session reminder”
“3 tips to stay consistent this month”
❌ Avoid:
ALL CAPS, lots of !!!!
“RE: Your Order” (if it’s not true)
Super spammy words like “BUY NOW!!!” or “FREE!!!” over and ove
6) Build simple emails (text-first)
✅ Best practice
Keep emails mostly text, like a real message. Add 1–2 helpful links.
❌ Avoid
Emails that are mostly images
Too many buttons, banners, and links
Link shorteners (like bit.ly)
If images don’t load, your email should still make sense.
7) Always include an unsubscribe option
People should be able to opt out easily. If they can’t unsubscribe, they’re more likely to hit “Mark as spam” (which hurts deliverability).
8) Keep your list healthy (send to the right people)
Do this:
Only email people who asked to hear from you
Remove inactive contacts (example: no opens/clicks in 90+ days)
Protect forms with reCAPTCHA or double opt-in to block bots
9) Testing tip (avoid “internal mail” issues)
If you send an email from and to the same domain (example: you send to you@yourgym.com from you@yourgym.com), it may go to spam.
Best way to test
Send test emails to a personal inbox like:
Gmail
Outlook
Quick Checklist (Most Important)
If your emails are going to spam, start here:
I’m sending from a business domain email (not Gmail/Yahoo)
I’m using Batch Schedule / drip (not blasting all at once)
My From Name stays the same every time
My email is mostly text, not image-heavy
I include an unsubscribe option
I’m sending to a clean list (not old/unengaged contacts)
Common Problems
“My emails used to work, now they don’t.”
Email providers change rules often. Using batch sending + a business domain usually fixes most problems.
“My test email went to spam.”
Try sending the test to a Gmail address. Internal domain testing can be unreliable.
“People aren’t opening emails.”
Send fewer emails, make subject lines clearer, and message smaller groups with more relevant content.