Email delivery rules are always changing.
Big email companies like Gmail, Yahoo, and Outlook keep making their rules stricter to protect people from spam and fake emails.
Starting in August 2025, these companies made it "optional" to have DMARC policies added to your Grow account. Now, as of December 15, 2025 they are now making it required to have this extra security checks.
If your email setup is missing these checks, emails may:
Fail to send
Go to spam
Be blocked completely
Get an error that reads "No DMARC record found for this domain"
This guide explains what changed, what Grow does to help, and what you need to check if emails are failing.
Why Email Providers Changed the Rules
Email providers want to protect people from:
Spam
Phishing scams
Fake emails pretending to be real businesses
To do this, they now require proof that:
You own the domain you are sending from
You are allowed to send emails from that domain
Your emails are properly protected
These rules help keep inboxes safe—but they also mean email setup must be correct.
*Unfortunately, some scammers use third-party tools like Grow (GHL), Mailchimp, and other email platforms to send large amounts of harmful or fake emails. To protect people, email providers like Google, Yahoo, and Outlook now require a DMARC policy when emails are sent from these platforms. This helps prove the sender is real and reduces spam and phishing.
What Is a Sender Domain? (Simple Explanation)
A sender domain is the part of the email after the @.
Examples:
hello@yourgym.com → sender domain is yourgym.com
yourgym@gmail.com → sender domain is gmail.com
Email providers now expect:
Your sender email
Your sending domain
to match and be approved
What Was the Problem Before?
Email campaigns sometimes failed because:
A public email (like Gmail or Yahoo) was used
The sender email didn’t match the sending domain
Using your personal 'Name@gymname.com' rather than the email domain we setup for you in Grow. Example: 'name@reply.gymname.com'
Domains were missing required security records
Users couldn’t choose which domain to send from
Errors were unclear or happened after sending
What do we do for Grow users and accounts?
In Grow, we give you a Dedicated Sender Domain to help your emails get delivered (and not land in spam). This sender domain is only for emails sent from Grow and is different from the email address you use in Gmail or Outlook.
For example, you may have an email like yourname@gymbrandeddomain.com that you use to send one-off emails from your Gmail inbox. But newer email rules are stricter for emails sent through third-party tools like Grow. If the sending domain and security settings don’t match what email providers expect, messages may go to spam or fail to send.
That’s why Grow uses a special version of your domain, usually like yourname@reply.gymbrandeddomain.com (the “reply” part is added on purpose). This lets us add the required email security records for Grow—like DMARC and other verification settings—so your emails meet the latest rules. Some accounts created before August 15, 2025 may not have DMARC set up because it used to be optional, but as of December 15, 2025, providers like Google, Yahoo, and Outlook require DMARC for emails sent from platforms like Grow. If you’re not sure whether DMARC is set up, follow the short “how to check” video (below in the next section), and contact support if anything is missing.
Bottom line: When sending emails from Grow, use your Grow Dedicated Sender Domain, not your regular business email domain.
Example:
Send from name@grow.success.pushpress.com (Grow sender domain) instead of name@pushpress.com (your regular domain set up outside Grow).
What to Check If Emails Are Failing / How to Check if you have DMARC setup properly on your account:
If you see email errors or delivery problems, follow these steps to verify you have DMARC setup on your account:
DMARC is green and verified: No further action needed
DMARC is orange and says "Optional" - reach out to us so we can add these records for you (if you don't know how).
My DMARC shows "Verfied" but I am getting errors when sending emails
Make sure when you select the "from email" you use your dedicated domain in Grow:
Example: Good to go!
Example: Not using the Dedicated email domain results in errors!
How to check if DMARC policy is set properly on your account:
Step 1: Go to Email Services
Click Settings
Go to Email Services
Make sure you have a Dedicated Email Sending Domain set up
⚠️ Important:
This is not your Gmail or Yahoo email.
It must be your own domain, like:
mail.yourgym.com
or
email.yourgym.com
Step 2: Verify Your Dedicated Domain
Click into your dedicated email domain
Go to Dedicated Email
Click the three dots
Click Verify
You should see all items marked green.
If anything is yellow or orange, it needs attention.
EXAMPLE of DMARC policy setup (no further action required):
EXAMPLE of DMARC policy not setup (action Required):
What Is DMARC (And Why It Matters)
DMARC is a security rule that tells email providers:
“Yes, this business is allowed to send emails from this domain.”
Before August 2025:
DMARC was optional
Now:
DMARC is required by Gmail, Yahoo, Outlook, and others
Without it:
Emails may be blocked
Emails may never reach inboxes
How to Fix DMARC Issues
If DMARC is not verified:
You will need to add a TXT record to your domain
This is a simple copy-and-paste step
The value comes from Grow
You paste it into your domain provider (like GoDaddy or Cloudflare)
If you don’t know how to do this:
Reach out to Grow support
We can help guide you through it
Benefits of These Changes
✅ Better email delivery
✅ Fewer failed campaigns
✅ Clear error messages
✅ More protection against spam rules
✅ More control over sender domains
Key Takeaway
Email delivery is getting stricter—and that’s a good thing.
It protects people from spam and scams.
Grow’s sender domain and DMARC tools are here to help:
Keep your emails sending
Catch issues early
Make setup easier, even if you’re not technical
If emails fail, always start by checking:
Settings → Email Services → Dedicated Domain → Verification