You do not need a professional videographer. A modern iPhone and a free editing app like CapCut works perfectly. Follow these guidelines for best results:
Keep It Short (10–15 Seconds)
Shorter videos load faster and perform better. Aim for 10–15 seconds maximum.
Skip the Audio
Audio is removed during processing, so focus exclusively on clean, energetic visuals.
Shoot in Landscape (16:9)
Use horizontal orientation
Keep subjects centered (mobile will crop edges)
Use Multiple Short Clips
The strongest hero videos are built from 2-second clips stitched together.
Think: quick transitions, new faces, varied movement, lots of energy.
Use Good Lighting and Happy People
Your video should reflect the vibe of your community:
Bright, well-lit spaces
Members who look confident and excited
Natural smiles and positive expressions
Capture Diversity
Show different ages, genders, fitness levels, and class types. This helps visitors immediately picture themselves in your gym.
Basic Editing Is Enough
A simple mobile app such as CapCut works great:
Cut clips cleanly
Add speed-ramping if desired
Keep the pacing lively
Export as MP4
Send us the video as an MP4 file.
We’ll handle the compression and optimization for your website.
How to Submit Your Video to PushPress
Once your video is ready:
Go to Website → Edit Website in your PushPress dashboard
Click Request Edit
Upload the MP4 file (or include a link)
Mention that you’d like it added to your homepage hero section
Our team will take care of the rest.
Final Tips for Success
Think movement, not static shots
Keep clips bright and energetic
Highlight your community, not equipment
Prioritize clarity over special effects
Don’t overthink it—your gym already has all the content you need
A few well-shot moments stitched together can make your homepage look premium, polished, and uniquely yours.
Examples:
Here are a few Grow sites successfully using hero background videos: • https://www.lastrepcrossfit.com/ • https://www.eastyardcrossfit.com/ • https://www.omegaata.com/ • https://www.crossfitcanvas.com/ • https://www.tonka-fitness.com/ ← standout example