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What is a Grow Website?

Understand what a Grow website is, how it's designed, and what you can expect. Learn about its purpose-built marketing approach, SEO optimization, and editing capabilities.

Written by Jessica Hamel

Purpose & Design Philosophy

Grow Websites are purpose-built marketing tools designed to capture leads and drive conversions — not serve as platforms for existing members. They leverage proven frameworks like StoryBrand and industry-standard design patterns, optimized for Google search visibility and lead generation.

They are intentionally templated to convert, with ongoing maintenance and updates handled by the Grow team. This approach ensures maximum performance, speed, and lead conversion efficiency over aesthetic uniqueness.

What You Get With a Grow Website

  • Marketing-Focused Templates — Built using proven frameworks designed to convert leads

  • SEO-Friendly — Optimized to help Google drive traffic to your business

  • Post-Launch Editing — Make basic text edits, publish blog posts, and manage coach bios yourself

  • Included Support — Design, hosting, maintenance, and ongoing support all included in your plan

What Makes a Good Fit for Grow?

  • You want a clean, crisp website focused on lead capture

  • You value the PushPress ecosystem and integration

  • You prioritize fast user experience and performance over flashy embedded features

  • You don't need fully custom design or layout modifications

Design Boundaries

Grow websites are not customizable in layout or design. The template structure is optimized for conversion and Google ranking. Requests for fully custom layouts, carousels, popup builders, or design replication fall outside the scope.

Why? A fully custom website typically costs $5,000+ in setup fees plus ongoing maintenance. Your Grow website provides significant savings with proven conversion frameworks.

Editing Your Grow Website

After launch, you can make basic updates yourself or request edits from the PushPress team. For a complete breakdown of what you can edit independently versus what requires team support, see Website Edits: What You Can Do vs. What to Request From Our Team.

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