If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.

What you will need:

  • Facebook Pixel Code

  • Events you want to track

Step 1: Add Pixel Code to Funnel

  • Copy the main pixel code from your Facebook Events Manager

  • Navigate to your Funnel.

  • Click Settings --> Paste in your Pixel Code to the Head Tracking Code Section.

  • Save your changes.

Step 2: Add in Event Specific Code to Individual Pages

  • Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)

  • Edit the Step.

  • Choose Settings --> Tracking Code.

  • Click Footer Code and paste in the Event Code.

  • Save your Changes.


Facebook Pixel Code (insert your ID in the IDHERE part of the code):

<!-- Facebook Pixel Code -->








s.parentNode.insertBefore(t,s)}(window, document,'script',

fbq('init', ‘IDHERE’);

fbq('track', 'PageView');


<noscript><img height="1" width="1" style="display:none"


<!-- End Facebook Pixel Code -->

Facebook Event Code:


fbq('track', 'EVENTHERE');


List of Facebook Standard Events:

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