With guidance on the metrics that matter from the team at Two Brain Business (https://twobrainbusiness.com/) you will have you need know about your business. The report can be turned on by going to the PushPress App store in your PushPress account.

Now onto the data!! Here is what each section of the report is how it is calculated.

LEG - Length of Engagement

Running average of total months from first revenue contribution to last month of revenue contribution per client membership population up to Report Date

ARM - Average Revenue Per Member

Running average revenue per active member from beginning of Report Date month to Report Date

LTV - Lifetime Client Value

Product of Month-to-Date Average Revenue Per Member and Length of Engagement

MTD Revenue

Running revenue from beginning of Report Date month to Report Date

Paying Members

Running count of members contributing revenue from beginning of previous month to Report Date day number or last date in calendar previous month

Active Members

Running count of members checking-in from beginning of Report Date month to Report Date

New Members

Running count of new members first contributing revenue from beginning of Report Date month to Report Date

New Leads

Running count of leads created from beginning of Report Date month to Report Date

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