"Name" - Use to customize messages, email, txt etc.

"Email" - Where to send email.

"Mobile Phone" - Where to send Text Messages.

"Address" - Where to send postcards.

"Date of Birth" - Can trigger a birthday email, text or postcard.

"Assigned to" - Know who the assigned coach is for personalizing the message.

"Current Plan" -  Use this to target members on certain plans. Members on a trial plan can be targeted this way, or maybe you want to send specific messaging for Drop-ins or even a course doing a certain Strength program.

"Checkin Count" - Use this to trigger txt or email out to members on a 3 day trial plan as they complete their 1st, 2nd and 3rd class. Or use it for the long tail keeping members engaged during their time at your gym with an email as they hit certain milestones like 30 classes etc.

"Member Status" - Make sure your emails, txt and postcards are relevant to the persons fitness journey by targeting different groups such as Leads, Members, Non-members and X-Members. More about what defines 'Member Status' can be found here.

"Referred By" - Knowing how people found your gym can help help you target your messages. Using this will help filter and send the appropriate message to the right person.

"Lead Since" - Use this to target Leads at different times through their journey.

"Member Since" - Use this to target Members at different times through their journey.

"Gender" - Segment based off gender.

"UserID" - PushPress' internal user ID reference.

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