Instead of waiting until everything feels finished, this system lets you start building demand early and convert that interest into real members and real revenue in month one.
How it works (high level)
The pre‑open experience runs in two clear phases:
Interest List – get something live fast and start capturing demand
Founder Pre‑Sell – introduce a limited founder offer and convert interest into paid memberships
The Interest List launches first at the root domain as a single-page site. When the Founder Pre-Sell goes live, it replaces the Interest List at the root domain, remaining a single-page website.
You don’t need everything figured out on day one. The system is intentionally built to move you forward while details are still coming together.
Phase 1: Interest List
What the Interest List is
The Interest List is a simple “opening soon” page that helps you start building an audience right away.
Its purpose is to:
show that your gym is real and opening soon
anchor your gym to a real, local address
collect names and emails from interested people
set expectations that memberships will be available
There is no pricing and no selling at this stage.
Example Interest List page:
Why this comes first
Many gyms delay launching because pricing or offers aren’t finalized yet.
The Interest List removes that blocker. It allows you to:
start capturing demand as soon as you sign a lease
avoid losing weeks (or months) of potential members
build confidence by seeing real interest from your community
While the Interest List is live, you’ll have time to finalize your founder offer without pressure.
What we need to launch the Interest List
To launch your Interest List, we only need a small amount of information:
Your gym logo
Your planned opening month and year
Example: “Opening March 2026”
Your exact gym address
This should match your Google Business Profile
An exact address helps with local search visibility
Once this is provided, we can get your Interest List live.
Phase 2: Founder Pre‑Sell
What the Founder Pre‑Sell is
The Founder Pre‑Sell is a conversion‑focused page designed to turn interest into paid memberships before opening day.
It answers the key question potential members have:
“Is this gym for someone like me, and should I join now?”
This page introduces urgency, clarity, and a clear reason to act.
Example Founder Pre‑Sell page:
When to move to the Founder Pre‑Sell
You’re ready for the Founder Pre‑Sell when:
you’re confident in your opening date
you’re ready to offer a real founder incentive
you want to start locking in paying members
The Interest List can stay live right up until the Founder Pre‑Sell goes live.
Your founder offer
We’ll guide you with a proven founder‑offer structure, but you’re not locked into anything.
A common approach looks like:
a percentage or dollar discount
applied for a fixed time period (for example, 6 months)
sometimes capped to a limited number of members
You’re always free to adjust or create your own offer — this is meant to be guidance, not a rule.
What we need to launch the Founder Pre‑Sell
To build your Founder Pre‑Sell page, we’ll work with you to confirm:
Your exact opening date
Your founder offer details
The membership plan being sold
Your confirmed gym address
This ensures everything is accurate and ready for people to purchase.
Preview and revisions
Before anything goes live, you’ll see a full preview of your page.
You can:
request copy changes
swap images or provide your own
suggest adjustments before launch
Even after your page is live, you can continue to request updates.
All feedback is handled through our standard review process to keep things organized and easy.
The big picture
The Pre‑Open Pages are designed to help you:
start building demand earlier than most gyms
reduce the stress of a “cold” opening
generate real revenue in your first month
open your doors with energy, momentum, and members already committed
If you’re not open yet, the best time to start is now.